Media Representation and Public Perception of Social Issues

Abstract

This paper examines the role of media in shaping public perception of social issues in Pakistan. The media, as a powerful social institution, significantly influences how people understand and engage with issues such as gender inequality, poverty, environmental challenges, and political corruption. By analyzing content from Pakistani television, newspapers, and social media, this study highlights the narratives constructed by the media and their implications for societal attitudes and behaviors. The paper aims to underscore the potential of media to both challenge and reinforce existing power structures, offering insights into how media representation of social issues can drive or hinder social change.